Leveraging AI to Supercharge Influencer Marketing -- Ricky Ray Butler (CEO, Branded Entertainment Network)

All Things Video

Ricky Ray Butler is the CEO of Branded Entertainment Network (BEN), a global entertainment marketing company that specializes in brand integrations across streaming, TV, film, music, and influencer programming. Prior to BEN, he founded Blue Frog Video Marketing, served as Director of Brand Integration at Familylink.com, and founded Plaid Social Labs, which was acquired by BEN in 2015.

In this episode, Ricky and I discuss the powerful applications of AI to influencer marketing. Ricky explains the difference between structured and unstructured data and suggests that unstructured data (particularly audio) holds the key to better branded content performance. We also touch on the DOJ’s anti-trust suit against Facebook, BEN’s recent acquisition of TubeBuddy, and Dave Chappelle’s public battle against Comedy Central. Finally, Ricky argues that YT Shorts – not IG Reels – are the true competitor to TikTok and reminds us that there are hundreds of emerging Chinese social platforms, many of which will ultimately make their way to the West.

Host: James Creech

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ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

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ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Measure Studio (next-gen social media analytics) and Paladin (the essential influencer marketing platform).