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Revenue marketing is a concept of improving marketing funnel by focusing only on the revenue impacting initiatives. Joel Burke has been a big proponent of revenue marketing and his company Outshine specializes in helping customers find revenue opportunities across the marketing funnel using advanced attribution. In this podcast, we will drill down into specific action items on how to improve marketing funnel and deploy multichannel attribution. We will also discuss the use of CRM and marketing automation for revenue marketing and how to build a successful revenue marketing stack. Visit us at www.analyticstodaypodcast.com for listing of our shows or get our latest episode from soundcloud.com/analyticstoday.