56 - Is This The End of Digital Marketing?


Manage episode 270315176 series 164537
על ידי #AnalyticsTODAY Podcast, Jeremy Roberts, and Sameer Khan התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.
Digital marketing world is never going to be the same anymore. Google has announced it will deprecate third party cookies through its Chrome browser by 2022. Third party cookies drive most of the off site targeting and personalization. This change will impact marketers, analytics solutions and Google itself. In this show, we will dive deeper to explain the fundamentals of third party cookies, how cookies play a role in digital marketing and what kind of impact marketers will experience with the death of third party cookies. We will also share tools and strategies you can use right now to protect your retargeting and offsite remarketing efforts.

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