052: How to win high-value clients using Linkedin ft. Adam Franklin of Bluewire Media

Authentic Influence

Do you want to learn how to win high-value clients using Linkedin?

Watch this interview with Adam Franklin of Bluewire Media, where we’ll discuss:
– Adam’s 5-Step Nurturing System to convert contacts into clients.
– Tips for outreach and connecting with ideal buyers
– How to stay top of mind with your connections

Topics discussed:

00:00 How Adam Franklin got into marketing

03:18 What’s working today that was working in 2005?

05:20 Why is generosity a good strategy?

07:30 The shift from protected IP to shareable information

10:11 What makes effective lead magnets (aka. Flagship content)?

15:00 Why is now the time to invest in Linkedin for marketing?

18:20 Why posting a lot of content on Linkedin doesn’t work for generating sales

20:00 Adam’s 5-Step Nurturing System to convert contacts into clients on Linkedin

23:25 Example conversation starters – What to say when you connect with someone on Linkedin

28:31 Why Adam doesn’t ask for an email address when delivering the flagship content

33:40 When is a good time to make the ask?

35:31 How to move to the sales conversation

40:37 Tips for outreach and connecting with ideal buyers

41:50 A 2-step strategy to stay top of mind with your connections

46:00 Tips for managing messages in the Linkedin inbox

51:24 How to use case studies in your content to pre-sell

54:49 Adam’s recommended resource for all marketers

56:46 One project Adam is super excited about right now

57:75 2 Things Adam does for mental health

About Adam Franklin:

Adam is the co-author of Web Marketing That Works.

He is also an international social media speaker and marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005 with school mate Toby Jenkins.

Adam is a social media commentator on 2UE and writes for two of the Top 25 Business Blogs in Australia (Startup Smart and Bluewire Media). Plus he lives and breaths Twitter, Facebook, YouTube, LinkedIn, Google+ and email marketing.

Adam co-created the Web Strategy Planning Template and co-wrote the e-book Web Strategy Secrets which have been downloaded by thousands of people worldwide.

Adam has featured on Smart Company’s Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in the latest edition of the book “The New Rules of Marketing & PR.”

Resources mentioned:

• Adam’s Gift: Free Linkedin Guides (no opt-in required)
• Bluewire Media’s website

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