Jesse Cole on Finding your Yellow Tux

Automate and Grow

This is a LOST episode (there are a few others) that got lost on a damaged hard drive.

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I am excited to be able to record this chat with the fan-tastic Jesse Cole the author of Find Your Yellow Tux and owner of College baseball team the Savannah Bananas.

Jesse is an amazing marketer and an inspirational person. His contrarian approach to marketing delights fans who line up and have to evens scalp tickets to see the Bananas.

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas.

His teams have welcomed more than 1 million fans to their ballparks and have been featured on MSNBC, CNN and ESPN. Cole’s teams have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and have won three CPL Championships.

The Savannah Bananas currently have sold out every game for three straight seasons and have a waiting list in the thousands for tickets.

In 2018, Fans First Entertainment made the INC 5000 list as one of the fastest growing companies in America.

Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018. The book launched #1 in three categories on Amazon and has been sold in 18 countries. Staying true to his mantra, “ Whatever’s Normal, Do the Exact Opposite,” Cole launched the book with a World Book Tour….at Epcot.