The BIGGEST Longevity Mistake Most Brands Make

Beauty Biohacks: Biohacking for Beauty, Longevity & Beyond.

Guest: Dr. Brent Ridge, co-founder of Beekman 1802 & co-author of

G. O. A. T. Wisdom : How to Build a Truly Good Business from the Founders of Beekman 1802

by Ridge, Brent / Kilmer-Purcell, Josh

Series: Beauty & Longevity

Most brands chase trends. The ones that last build depth. In this episode, we unpack the #1 mistake beauty and wellness brands make in “longevity”, confusing a viral product with a real brand and how to fix it.

Dr Brent Ridge joins me to talk about two sides of longevity:

1. the science (inflammation control, skin/gut microbiome, kinder routines that support healthier-looking skin) and
2. the business (clear metrics, steady growth, and a community that compounds).

You’ll learn:

• Why authenticity’s only KPI is time and how to design for it.
• The microbiome × inflammation equation behind visible beauty.
• How to future-proof from Day 1 (without playing the exit game).
• The mindset shift that turns “failures” into wins.
• Why practising kindness is a competitive advantage.

Why Brent: physician, operator, and co-founder who helped turn one act of kindness (and a herd of goats) into 60M+ bars of soap, by playing the long game.

Listen if you are: a founder, clinic, retailer, investor, or R&D leader building a brand meant to outlast algorithms.

Prompt for reflection: What’s one ladder rung, not a rocket ship, you’ll climb this week to compound brand longevity?

— Iryna Kremin, host, Beauty & Longevity