Shifting from Traditional Media to a Digital Product with Nina Foroutan, Forbes

Better Product

When you think of Forbes do you think of a digital product? Probably not. Nina Foroutan of Product Development joins the Big Bets in Product series to share how the print form magazine has evolved to build a community using technology and data.

More pointedly, what does a Director of Media of a product look like at a 102-year-old media company, and how do they transform from traditional journalism to digital?

“We fill the gap between traditional departments at companies. And I think it's really important because you need someone in the room that’s thinking and protecting your end-user and building opportunities for them to engage with your brand.” - Nina Foroutan

Listen in as Christian explores what it’s like to create a product at a non-product company. And how Forbes is responding to the needs of its readers.