131: How To Automate Your Marketing & Content w/ Kronda Adair

Black to Business

Name: Kronda Adair

Business Name: Karvel Digital

Current Title: Certified Automation Service Provider™

Location: Portland, OR

Educational Background: Bachelors in Web Design and Interactive Media

About Kronda:

I'm a recovered WordPress developer turned digital marketer who loves to reinvent myself and my business. At age 34, I decided to become a programmer and spent the next five years getting a degree in Web Design and Interactive Media from the Art Institute of Portland.

After a couple of years at an agency, I struck out on my own to create WordPress websites for small business owners.

I've spent the past 6 years studying marketing with some of the best mentors in the business and rescuing business owners from ill-informed technology decisions. I want to spare you the overwhelm of wading through the thousands of choices and help you build a marketing system that will support your business for the long-term.

I bring my writing skills and other superpowers developed in previous careers in retail, customer service, and project management to everything I work on.

Our flagship offer is CRM 2 Sales, a done-for-you marketing automation program where we help business owners build an automated email marketing sales engine using Active Campaign.

When I'm not working, I can be found enjoying time at home with my wife, dog, and two cats, reading dead-tree books, riding one of my five bicycles, or enjoying the postcard vistas of the state of Oregon.

DURING THIS EPISODE YOU’LL LEARN:

• Why business automation is essential
• The common uses of business automation
• How to build your tech stack and select the right automation tools for your business
• Which areas in your business should you automate
• What marketing and content automation look like
• Common mistakes small business owners make regarding automation and how to avoid them
• Ways to make sure automated systems align with business goals

For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/131

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