60: 20 ways creatives can use a brand strategy

Brand Your Passion

We love a brand strategy document. It’s your go-to guide and reliable roadmap for your brand, a.k.a. the Holy Grail of documents. We’re massive advocates for how it can help you build an aligned brand that can grow, scale and achieve your wildest creative business dreams.

But creating your brand strategy document is just step one. From there, it’s time to put all that magic into action. To do that, we’re here to tell you 20 tried and tested ways that creatives can make damn good use of their brand strategy.

Read the accompanying blog post at https://www.makerandmoxie.nz/blog

Timestamps:

• Introduction: 00:00
• Make decisions: 03:12
• Write copy: 04:22
• Direct your marketing efforts: 05:06
• Create content: 05:42
• Design your visual identity: 06:49
• Structure your products and services: 07:45
• Create freebies: 08:40
• Plan your customer experience: 09:08
• Prioritise projects: 10:02
• Set goals: 10:45
• Pitch your business: 11:24
• Create campaigns: 12:13
• Choose clients: 12:47
• Structure processes: 13:38
• Hire contractors: 14:22
• Hire people: 14:42
• Prioritise investments: 15:35
• Choose events and opportunities: 16:28
• Create marketing funnels: 17:29
• Measure success: 18:16
• Wrap-up: 18:59

Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist

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