Activating Today’s Medicare Member: Effective Engagement Strategies

Bright Spots in Healthcare

Motivating Medicare members to take action to improve their health is a high priority for health plans. Empowering behavior change improves health outcomes among members, builds trust and loyalty, and expands earning potential for plans. Just because you’re communicating with your members doesn’t mean you’re connecting. But with the right engagement strategy, you can deeply engage and motivate members to take actions that matter. This panel will explore ways health plans can meet members where they are, at the right time and with the right message.

Topics include:

• Establishing trust & building value with new members
• Motivating behavior change with personalized communications
• Creating healthy member experiences
• Design high-impact activation & ongoing engagement strategies
• Engaging high-risk members with medical adherence & chronic disease management resources

This panel is sponsored by Linkwell Health

Linkwell Health is a consumer engagement technology company that creates healthy experiences for consumers by guiding them to take action to improve their health. Linkwell’s world-class content and engagement programs are seamlessly delivered via their technology platform, designed to drive health engagement, activations, retention, and business results for some of the largest health plans and health services providers.