What Agents Look For In Their Brokerage with Joseph Magsaysay

Brokerage Insider

Expansion team leader, Joseph Magsaysay covers topics like what he's looking for in a brokerage, how to manage work / life balance as a Realtor, and how to be successful building a business using referrals and your CRM.

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TRANSCRIPTION

Eric Stegemann (00:03):

Hello, everybody. Welcome to Brokerage Insider. This is Eric Stegemann, the CEO of TRIBUS. And I'm your host of Brokerage Insider, the podcast where we meet with some of the leaders in real estate and technology. And today I am very honored to be joined by one of the top agents I know, particularly online, but also from the aspect of being a fellow St. Louis person. And that is Joseph Magsaysay. Now Joseph is the VP of business development for Better Homes and Gardens Preferred Properties in and around the St Louis area. But he's also a team leader of one of the fastest growing teams in the United States called the Impact Team, which we'll ask him more about in just a few seconds. So, first of all, Joseph, thanks so much for joining me here today.

Joseph Magsaysay

It is always my pleasure, my friend, Eric's always my pleasure to to be a, what do you call it to be your guests and to be connected and associated with associated with you Of course.

Eric Stegemann (01:03):

Well, thank you very much. Thank you. Joseph, why don't you talk a little bit about you being an agent, the impact team, what are your goals and maybe a little bit of your history of how you got to become an agent?

Joseph Magsaysay

Yeah, so, okay. Let's, let's talk, let's talk about the history first. So, you know, I arrived here in America, year, 2007, and I was born and raised in the Philippines. And when I was in the Philippines, I used to be a banker. You know, I worked for JP Morgan chase bank, you know, I did consumer lending and investment banking. However, we my family moved here to America and in Southeast, Missouri from the Philippines straight to Southeast Missouri. And that's how, that's how it was when everything happened. And the back then it's so hard by the way, to land a job in that parts of the country, you know, Southeast Missouri.

Joseph Magsaysay (02:07):

So I just decided to put matters in my own hands and become an entrepreneur. And it's funny because when I decided to become a Realtor, you know, my own family doubted me, my own family told me that that was not going to be successful. That there's no way for someone like me to be successful in such a small town where, you know, I I'm the, I was the only Filipino Realtor in Cape Girardeau. I was the only Asian Realtor in Cape Girardeau back then. And I was blessed enough that's in my first year in the business, I was able to help 35 families buy and sell homes. And 29 out of those 35 families were bartenders and servers, because that was my strategy. And my first six months in the business to go to all of the top restaurants in town. But I went to the exact same restaurants for six months and I never ate at home. I dined out every day for the first six months.

Eric Stegemann (03:07):

So your real estate listing marketing strategy when you started, was eat out at restaurants, right?

Joseph Magsaysay (03:14):

Absolutely. Every single day, the exact same Starbucks, the exact same restaurant for lunch, the exact same restaurant for dinner.

Eric Stegemann (03:23):

So we'll come back more to that and how that plays into your strategy, your marketing strategy today in just a second. But so you're, you're out there. You're selling 30 homes in your first year in the business, which for those of you that aren't, haven't actively sold. If you're in the technology side, 30 homes in your first year of selling real estate, man, that that is killer. So your entire strategy is to go and talk to bartenders and waiters and waitresses, et cetera, and convince them of the dream of home ownership. How did that build upon it? Were you able to generate other referrals when you got the first person their home?

Joseph Magsaysay (03:59):

Yes. 100%. So every time I enter a restaurant and in here's, and here's the thing, because people always call me, always say, Joseph, you are such a go getter. And I stopped them immediately. I said, Whoa, Whoa, Whoa, slow down. I'm not a go getter, but I'm a go giver. Allow me to help you in your business or whatever is that you need. And if you think that I'm worthy of receiving your business, if you think that you trust me already, I would love to help you buy and sell home. So whenever I answer a restaurant, you know, I just love talking to people. I love, love talking to people. And of course I have a way for for anyone that I say hello to, to ask me how was my day? Because I'm always going to ask, so how's your day? I said, Oh, well, it's been a busy day here in the restaurant. How about you, Joseph? Well, I showed not sold. I showed between tens of 15 homes, I think, Oh my God. So you're a Realtor. Yes, I am. I'm sure, you know someone who wants to buy or sell a house, I'm willing to show another 10 more.

Eric Stegemann (05:06):

And, and so this strategy got more and started building upon it and turn Joseph into where he's at today. And speaking of that, it wasn't just a, it wasn't just bartenders and waiters and waitresses that you were talking to. Joseph. I happened to know from following your social media profiles you happen to encounter a lot of police officers and in a way that might be different than what most of our listeners are thinking about. So tell us

Joseph Magsaysay (05:34):

What about that? Wow. Thank you for vote. My God. Thank you for bringing that up. So let's just say two years ago, I got pulled over a minimum of eight times and seven out of eight were all a warning tickets only. And I always, you know, get a selfie with them, you know, because they always ask why you're such in a hurry. What do you do that? Well, I help families achieve their American dream of home ownership. I'm on my way to my closing. I don't want this pool over to be the reason why I missing that. Closing my clients love me

Eric Stegemann (06:14):

Now. So I want you to reiterate that one time. How many times did you get pulled over and how many tickets did you actually get?

Speaker 2 (06:22):

Eight times? And I only got one ticket. Seven of them were all burning.

Eric Stegemann (06:27):

So as you can imagine, Joseph is a very good negotiator. So for those of you looking to buy herself, not only is he a great people person, but he's obviously a very good negotiator as well. And so I just poke at a little bit because I constantly see, and this is where I want to get into a little bit. Next. Joseph is that Joseph uses every one of these interactions, every one of these opportunities to share with his network that this interaction happened. So Joseph, why don't you talk a little bit about that, about how you use these to share online as a, as a marketing tool?

Joseph Magsaysay (07:05):

Yeah, absolutely. So I always believe when people ask me, okay, well, number one, people ask me, Joseph, what is your number one technology in real estate? Right? And my answer to them is my mouth. I open it and talk to, and number two, when people ask me, Joseph, what is your secret in real estate? And I said, there are no secrets in real estate. However, I, this is what I can tell you. You master these two things and you are going to be set for life, whatever business you're in. And that is relationships and marketing. However, these two needs to be married together because you may be good at building relationships, but you are a secret agent. It's not going to work or you're so good at marketing, pushing yourself out there, but you have a bad character and people don't want to work with you.

Joseph Magsaysay (07:58):

And I always, always, I always believed in being in the moment and I'm tying this to social media. If I, if, if there's something special that happened today, I'm not going to wait for tomorrow. I'm not going to wait for this evening to post it because this important thing happened right now. I'm going to make sure that I let the world know about it. So I'm like a reporter and you know, sharing, sharing my life because when you go to my social media, okay, it's all about food travels, Gino and real estate. Those four food traveled Gino and real estate and people can relate to that. People will see, Joseph's not, it's not only about real estate. Joseph is a foodie, Realtor, or Joseph is a father. Joseph's, Joseph's a relationship with Gino who, by the way, has his own hash tag Gino knows. And when people see me now, they call me Geno's dad.

Eric Stegemann (08:56):

Well, we'll get Into Gino in just a second, cause I definitely want to ask you some questions about, about your son and I, and his involvement. But yeah. Going back to kind of how you manage this marketing process online, you know, I, it seems from an outsider's perspective that your sharing strategy and what you use to market yourself has shifted from those early days of where you were really speaking with bartenders and waiters and waitresses, et cetera. And now it seems like you're still and particularly pre pandemic, but at least for the past few years, it seems like you're going out almost every day. If not every day, and you have dinner with someone new and you're using that as not only a networking opportunity, but obviously a marketing opportunity as well. So why don't you talk a little bit about that strategy and, and this process where you're always out to dinner with somebody?

Joseph Magsaysay (09:48):

Yes. it's I mean, that's, that's a very I mean, people always ask me if had, if I had read the book, never eat alone. And honestly I have not yet. And people always say, Joseph, this is things exact same model. You're already doing it. Right. But you know, I, my goal every day is to meet 20 new people. Okay. 20 new people every day. And when my business partners, I don't call my agents, agents or associates call them business partners. But my business partners tells me, Oh my God, Joseph, that's too hard to do 20 people. I said that go to a Starbucks. And I already, that's already five people, minimum new people. I'm going to smile at the person behind me. I'm going to pay for their drink. I'm going to smile it with the person across me, you know, in front of me, you know, it's just making that connection immediately.

Joseph Magsaysay (10:44):

And everything starts with a smile and everything starts with that energy that you possess, because everything about this business or whatever business you may be in, it's all about the energy that you imbibe or that you give out there.

Eric Stegemann

That makes a lot of sense. And if you've known Joseph at all, one of the things you know about Joe's face while he's always sitting there thinking about, you know, opportunities and thinking about, do you know anybody that might be interested in buying or selling the truth is, is that while he's thinking about that, he is a very genuine person. And I think that is a, it carries through, and it's why people want to help you. And it's why people respond to this marketing is because it's clear, you're genuinely in to talking to them and it's not just a marketing employee. You genuinely care, but it happens to involve some marketing as well.

Joseph Magsaysay Right, right, right. I mean, authenticity will always be the key. And this is, I guess my first year in the business, I'm not saying that I did this and purpose, but you know, on my first year I was not. Here's the thing about me. I have a very thick skin. Okay. I will, I will always be loud, proud and Brown. I don't care what other people say. I always celebrate my mile, celebrated my milestone in my success in my first year. Because, because since I was doing the business, I needed to make sure that the general public knew that I was helping families. I needed to make sure that the general public knew that I was a Realtor. So I basically almost did like the 10 next thing, like Grant Cardone, I was like pounding. Social media was very visible. Wherever you go, you will see my face. Right. However, the good thing about that, people who were annoyed about that, that's fine. But people who were not annoyed by that became my raving fans on my second year that I did not have to do that again on my second, third, fourth, fifth, and sixth year, because everything happened organically.

Joseph Magsaysay (12:49):

If you see my marketing in my first year, I'm not saying that on my second year, third year, it became subtle. No, I just improved it. You know, now it became business to business. Or my first year was me to ones of bartenders on my second year. It's me talking to the restaurant owners. How can I help you? I want to feature you every time I design in here, what is new? And I love doing Facebook live and showing the general public that I went, my favorite restaurant and guests, why they have fish heads tonight. All my favorites. So people always follow where I go. So it's mutually beneficial, you know, for, for the restaurant owner, me, giving them, you know, a lot of publicity, even though they're already well known, but you've seen how I ordered food. I mean, it's like the end of the world. It's like, like the last supper. And that would be the perfect it's plugged or promotion for a, for this particular restaurant. So I switched to business to business as well.

Eric Stegemann (13:56):

And he executes this very well. So if you, if you are interested in this model you know, definitely follow Joseph online. But I want to jump in and talk a little bit about your team and the management of that team now. So as Joseph mentioned, he has a team that he has called the Impact Team International. So why don't you tell us a little bit about the structure of that team? What do you look for in agents and how do you make sure that they're successful?

Joseph Magsaysay (14:22):

Well, let me start with this. One of the reasons why I formed the team was on my second year in the business I was at I was attending an NAR conference. I became involved immediately, you know, in the local state and national level, my second year in the business. And you know, also YPN nationwide. And there was one time I was, I think I was in San...