Chugg Entertainment: Michael Chugg builds independent music tour management empire

Build It. They'll Come.

How 15 year old Michael Chugg transformed his love of music, and particularly Aussie rock music, into a major business empire, that ended up bringing to Australia, promoting, staging concerts and touring many of THE biggest music stars & bands in the world.

Stars like Elton John, Robbie Williams, Bob Dylan, Red Hot Chilli Peppers, the Police, Dixie Chicks, Madonna and so many more. Michael Chugg backed himself, built relationships in the music business not just locally, but in the UK and the US as well.

So how did he do it? By never being afraid of hard work, doing everything that was needed to put on a major concert tour, and he means EVERYTHING. And what are his insights into resilience and longevity in a fast-changing music industry? Always putting the customer – that is, the acts and the fans – first, he says. They are the most important piece of the pie, and if they are right, well, the money would follow.

Michael Chugg started Michael Chugg Entertainment in the late 70’s; then co-founded Frontier Touring with the late Michael Gudinski; and more recently he started Chugg. Entertainment on his own.

Over 5 decades later, he's still taking risks, still scouting and supporting young Aussie music talent, and in this time of the pandemic when musicians are joining together to urge us all to get vaccinated, Michael Chugg is still optimistic about the post-COVID-19 live music scene. Hope you enjoy Part 1 of my chat with Michael Chugg.

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