531: Nir Eyal | How to Become Indistractable

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What would you do if you could have back all of your unproductive hours? With today’s guest, you might get a good idea about how to achieve that. Nir Eyal is an educator and the best-selling author of, Hooked, and Indistractable: How to Control Your Attention and Choose Your Life.

For most of his career, he’s worked in the video gaming and advertising industries where he learned and applied the techniques used to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.

I’m looking forward to having you jump in with us and learning from the man who wrote the program himself, how to reclaim your productivity and become Indistractable.

Things you will learn in this episode:

[00:01 - 06:33] Opening Segment

  • Sponsored ad
  • I introduce today’s guest Nir Eyal
  • Teacher, consultant, and writer
  • Intersection of psychology, technology, and business
  • Co-founder of 2 tech companies
  • Two-best selling books
  • Critically acclaimed writer
  • Be sure to check out Guestio and start booking influential guests today
  • Nir gives some background on himself
  • The field of behavioural design
  • How we can control our attention
  • Grew up clinically obese
  • Learning to gain control of food

[06:34 - 14:09] The Opposite of Distraction; Gaining Control of Discomfort

  • Nir talks about how his battle with food taught him about distraction
  • Motivation to learn and gain control
  • Distraction vs. traction
  • Who to blame for distraction
  • Most distraction begins from within
  • The issue of emotion regulation; dealing with discomfort
  • This is something in your control
  • What you can and cannot control
  • Dealing with the discomfort
  • The fads behind mindfulness
  • Tactic vs. strategy
  • The strategies you can learn from the book
  • Distraction and traction; external and internal
  • Master the triggers first

[14:10 - 26:57] How to Become Indistractable

  • Nir shares how he became who he is today
  • Going back to school
  • Becoming a blogger
  • Networking to become an educator
  • Writing his first book
  • Why Nir went back to school
  • The goal to go after Silicon Valley
  • Selling things made out of bits rather than atoms
  • A word from our sponsor [18:15]
  • What’s on the horizon for Nir
  • Helping the world become Indistractable
  • The parallels of overeating and technology
  • It’s time to stop blaming the products
  • Responsibility vs. Blame
  • These things are not your fault, they are your responsibility
  • You are way more powerful than you think
  • Our level of connection and disconnection today
  • Making time for traction
  • Turning value into Time
  • Knowing what you’re distracted from
  • The real problem with loneliness
  • Book time for real connection

[26:58 - 35:16] Closing Segment

  • Who you know, or What you know?
  • Depends on the area of professional advancement
  • One can lead to the other
  • A relationship that changed your life?
  • Meeting his wife
  • Nir talks about his investment portfolio
  • Nir’s ‘Office Hours’
  • ThE RaNDoM RoUnD
  • How to reach out to Nir
  • Links below
  • Final words

Tweetable Quotes:

“The opposite of Distraction is not Focus; the opposite of Distraction is Traction. Traction is any action that moves you towards what you want to do.” - Nir Eyal

“You are way more powerful than you think… we control these technologies rather than them controlling us.” - Nir Eyal

“You can’t call something a distraction unless you know what you got distracted FROM.” - Nir Eyal

Resources Mentioned:

You can connect with Nir on LinkedIn and Twitter. Check out his website https://www.nirandfar.com to learn even more about the blog.

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