#177 Targeting in Marketing for Active and Passive Job Seekers

Building A Modern Employer Brand podcast with Susanna Rantanen

In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting.

This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term talent marketing depends on how well you understand and have defined who you are trying to reach.

In this episode:

👉 3 reasons why targeting is crucial for your marketing success

👉 Example of targeting in marketing for a specific talent audience

👉 The risks of poor targeting in talent marketing

👉 Targeting in recruitment marketing

👉 Targeting in employer branding

and more!

🔗 If you want the text version or watch the video version, jump right here >

Are we connected yet on socials? Find my profiles:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/