Meeting Consumer Expectations in 2023

CapTech Trends

Tune in to learn about our findings from our third annual Consumer Innovation survey. Bree Basham, Principal and CapTech’s Customer Experience (CX) lead, discusses the key takeaways for brands to consider as we move through 2023.

• Brand loyalty: The race for customer loyalty is tight. How do brands find customers where they are, and best engage them?
• Emerging technologies: How can brands meet customer expectations around AR, VR, and the Metaverse?
• Gen Z: All eyes are on Gen Z, and this consumer group is looking to purchase from companies prioritizing innovation.

Read the full survey findings: 2022 Consumer Innovation Survey