How To Grow Your Shopify App, With Deb Mecca Cart Overflow: Where ECommerce Marketing Playbooks Are Written & Shared podcast

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תוכן מסופק על ידי Gen Furukawa and Jeremy Biron. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gen Furukawa and Jeremy Biron או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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Food & Wine has led the conversation around food, drinks, and hospitality in America and around the world since 1978. Tinfoil Swans continues that legacy with a new series of intimate, informative, surprising, and uplifting conversations with the biggest names in the culinary industry, sharing never-before-heard stories about the successes, struggles, and fork-in-the-road moments that made them who they are today. Each week, you'll hear from icons and innovators like Daniel Boulud, Guy Fieri, Mashama Bailey, and Maneet Chauhan, going deep on their formative experiences, the dishes and meals that made them, their joys, doubts and dreams, and what's still on the menu for them. Tune in for a feast that'll feed your brain and soul — and plenty of wisdom and quotable morsels to savor later. New episodes every Tuesday.

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared « »
How To Grow Your Shopify App, with Deb Mecca

לפני 3 שנים 32:46

שתפו

MP3•בית הפרקים

תוכן מסופק על ידי Gen Furukawa and Jeremy Biron. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gen Furukawa and Jeremy Biron או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Deb on Twitter: https://twitter.com/DebMecca

Deb on Linked In: https://www.linkedin.com/in/debmecca/

SHOW HIGHLIGHTS:

03:29 How Deb manages the workflow and productivity for 10 apps
10:53 The channel mix that works for acquiring new customers
14:47 How to address negative reviews on the App Store
19:09 The opportunities that Deb sees for new app ideas

… continue reading

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

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How To Grow Your Shopify App, with Deb Mecca

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

published לפני 3 שנים

שתפו

MP3•בית הפרקים

תוכן מסופק על ידי Gen Furukawa and Jeremy Biron. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Gen Furukawa and Jeremy Biron או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Deb on Twitter: https://twitter.com/DebMecca

Deb on Linked In: https://www.linkedin.com/in/debmecca/

SHOW HIGHLIGHTS:

03:29 How Deb manages the workflow and productivity for 10 apps
10:53 The channel mix that works for acquiring new customers
14:47 How to address negative reviews on the App Store
19:09 The opportunities that Deb sees for new app ideas

… continue reading

95 פרקים

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #ECommerce #Shopify #Entrepreneurship #Big Commerce

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY 32:43

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32:43

Find Susan Online: Susan’s Community, The Social Sales Girls - https://socialsalesgirls.com/ Sock Doggo - https://sockdoggo.com/ Susan’s Resource Library - https://thesocialsalesgirls.com/resource-library/ HIGHLIGHTS: @0:55 - How Susan started in retail and ecommerce 20 years ago @07:32 - How Susan sourced her products for Sock Doggo @11:59 - How Sock Doggo segments its customer base @17:27 - Why Susan considers contribution margin as a critical component to marketing and business success. @25:33 - How Susan proved her proof of concept with a simple site and a strategic partner…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw 29:45

לפני 4 years29:45

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29:45

McGaw.io UTM.io SHOW HIGHLIGHTS: 00:51 What does the ideal tech stack look like for an eCommerce entrepreneur? 05:31 How a customer data platform can add value to your tech stack 08:18 How to personalize at scale based on what a customer views 14:38 how to set up UTMs to add insights into attribution 23:12 How to identify red flags in attribution modeling (and why it can be costly) 24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir 23:47

לפני 4 years23:47

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23:47

LINKS: Teelixir Daniel on Instagram Episode Highlights: 00:22 The challenges and needs that drove Daniel to start Teelixir 04:33 The Impact of COVID-19 on Teelixir's growth 07:23 What channels have been working for driving brand awareness? 08:44 How giveaways are a growth strategy to find the right audience 10:15 How a quiz accomplishes key marketing goals of list growth and conversion for Teelixir 16:29 How Teelixir complements email & SMS Strategy 20:40 How Teelixir differentiates from competitive products…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri 39:13

לפני 4 years39:13

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39:13

Paul on Twitter: @benigeri Archive.ai SHOW HIGHLIGHTS: 01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive 03:17 Why focus on Nano-influencers as opposed to larger influencers 06:28 What are the mechanics of an effective influencer campaign? 13:14 How H.V.M.N. allocated marketing budget based on channel 20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months 28:00 How H.V.M.N. used customer data to power its personalization strategy 35:04 How Paul approaches customer experience to improve Lifetime Value…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson 32:30

לפני 4 years32:30

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32:30

Find Beya Made online here Show Highlights: 05:50 How Beya Made drives brand awareness on a limited budget 10:02 How Laurel captures leads & converts 40% of revenue from email 11:40 The framework that Laurel follows in her 7 part Welcome flow 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price. 26:13 How Laurel drives repeat purchases from her post-purchase flow 29:05 Why Patagonia is Laurel's most admired brand…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep 27:47

לפני 4 years27:47

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27:47

HIGHLIGHTS: 0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially 04:33 How Manta Sleep is generating brand awareness and traffic 06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes 09:53 How Mark uses a Quiz Funnel to improve his marketing 14:59 A breakdown of the Manta Sleep marketing funnel 19:07 How Mark builds the Manta Sleep Brand Story Manta Sleep: https://mantasleep.com/…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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How To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired Advisors 39:35

לפני 4 years39:35

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39:35

Find Chris at https://globalwiredadvisors.com/ HIGHLIGHTS: 0:35 - A brief overview of how Mergers & Acquisitions work 10:06 - What are the multiples for ecommerce brands today? 13:23 - How do you quantify the value of a brand in an acquisition? 24:26 - What are the main metrics that are reviewed for a valuation? 27:57 - How to minimize risk when going through the acquisition process? 32:03 - What does the short term and long term future look like for ecommerce acquisitions?…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared podcast artwork

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What Is Your Game Plan To Maximize Your eCommerce Profits? with Rob te Braake 31:21

לפני 4 years31:21

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31:21

Learn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow: https://financeinsightmatters.com/cartoverflow/ Highlights: 2:28 - How to balance fast growth and inventory and cash flow management. 3:36 - The key financial metrics you need to be monitoring every day. 6:30 - What do you need to look at to do your financial audit? 17:31 - The tools, and process, to effectively manage your ecommerce finances. 20:42 - What levers are available to pull more profits from your finances?…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared podcast artwork

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How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez 32:47

לפני 4 years32:47

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32:47

Highlights: 0:52 - Instacart and its growing importance in the pandemic 8:46 - Ownership and analysis of customer data 12:46 - How to identify keywords, and opportunities, with Instacart paid search 16:16 - How to get initial traction when a brand launches 24:10 - How to prioritize when resources are limited SpringHill Digital's website…

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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty 37:46

לפני 4 years37:46

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37:46

HIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy 7:16 - On zero-party data vs. first-party data--and why you want both! 10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation 17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience. 22:02 - How to effectively use automations of campaigns to drive email revenue 23:37 - How Omnisend differentiates from Klaviyo 29:01 - iOS 15 and the impact on email marketing Ready to put these personalization strategies into practice? Get started for free today! Sign Up For Omnisend - Free 14 Day Trial Prehook's Free 14 Day Trial Case Study: To'ak Chocolate…

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