S1 Ep207: Improving your website experience

Clickstarter: Australian Digital Marketing Podcast

You know that old saying: “If you’re not growing, you’re dying?” Well, it rings true for businesses today. In order to compete, you need to be thinking outside the box and coming up with new ideas and creative solutions to keep up with your competitors. One way to do this is by optimising your website as a source of information and value for your target audience. Think about how many websites you visit in a given week. Probably more than you think, right? It stands to reason that these sites have been optimised for user experience. If they haven’t, they probably won’t get much traffic or views. It helps if you can leverage the tools that are out there to make sure your site is up-to-date and super user-friendly.