How to win more B2B accounts using...TikTok?! featuring Stephen Pope

Content Logistics

Building an online presence involves identifying your ideal customer, creating appealing content, and hanging out where your audience is located. But, that is easier said than done because many companies, especially B2B, question whether they should be using platforms such as TikTok.

So, for all the B2B marketers out there, our guest Stephen Pope has some pretty valuable advice. First, don't overthink it. If you are on TikTok, so are your customers, for sure. Second, TikTok is not just about people dancing. Yes, it revolves around entertainment, but who says entertaining content cannot be educational or motivational?

Have we piqued your curiosity?

If so, tune in to this episode of Content Logistics. Our guest is Stephen Pope, the Founder and CEO of SGP Labs. Stephen and our host, Camille Trent, discuss why B2B companies should consider TikTok and how to make the most out of it, especially for building trust and brand awareness.