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Manage episode 170783787 series 1300310
Generating content without knowing who your audience really is can be creating content waste and costing your business. To implement a true strategy where you know who is really engaged with your brand, Personas expert, Ardath Albee shares her insights on what she’s seen from Fortune 1000 companies. Get industry tips, best practices, and mistakes to avoid when building your personas, on this episode of Content Marketing for the Future Podcast