Why YouTube Review Videos Are Often Really Paid Ads (and How You Can Tell the Difference): Michael Swart, Princeton Class of 2019
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When you’re shopping for a new gadget online, there’s a good chance you consulted the reviews on YouTube. So many of them are well produced and very thoughtful takes on the latest computer or camera equipment, services, even food and toys. But are they unbiased? Our guest today, Michael Swart, says a lot of them are practically paid commercials without even telling you. And he has a way to tell the difference.