Episode 140: Google is now measuring heart and respiratory rate

Daily SEO Tips

Google’s newest data set

Hello! And thanks for listening to SEO tips today.

Let’s talk about Google’s newest data set and how I think they might apply it to search.

Google is going to offer heart and respiratory rate measurements using just your smartphone’s camera. I think this is creepy. I wonder what they will do with this data? They already have patents filed around keeping the user’s voice and emotional state in mind when providing search (or voice) results. If you are not taking into account your customer’s emotional state when creating personas, you should.

Thanks for listening. Come back tomorrow for another SEO tip.

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