Dear Strategy 130: How To Differentiate Between a Product Strategy and a Go-To-Market Plan

Dear Strategy

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony.

Key Takeaways:

1. A product strategy and a go-to-market plan are two distinctly different, yet very much coordinated planning tools.
2. A go-to-market plan is a dynamic and continuous plan that exists throughout a product’s entire lifecycle and not just at product launch.
3. Your product strategy should provide direction on your product’s over-arching business goals and initiatives, whereas your go-to-market plan should provide more specific details on your product’s target customers, value proposition, positioning, and marketing mix (product, price, promotion, and placement) roadmaps.

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