CYBER UNCUT: What advertisers and business leaders can learn from information warfare campaigns

Defence Connect Podcast Network

In this episode of the Cyber Uncut podcast, hosts Major General (Ret’d) Dr Marcus Thompson, Phil Tarrant and Liam Garman unpack what advertisers and business leaders can learn from military information warfare campaigns and just how many similarities these fields share.

• They begin the podcast by looking at the history of influence on the battlefield and how business leaders today seek to harness influence through social and traditional media to proliferate their messaging.
• The trio then look at core lessons from the Russian campaign during the 2016 presidential election in the US – and how Russia’s market segmentation delivers interesting lessons for modern advertisers.
• The podcast wraps up with an analysis of how branding and narrative can capture the imaginations of a target audience.

Enjoy the podcast, The Cyber Uncut team