Julius Geis Creator and Leading Authority of Identity Built Branding


Manage episode 294381429 series 1149809
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Julius Geis Creator and Leading Authority of Identity Built Branding™ Julius Geis is a branding expert who has created brand strategies for over 40 companies. He is the creator of Identity Built Branding (IBB), a new methodology that sees a brand as a responsive organism that exists within the context of its surroundings. Julius Geis is the founder of ‘Āina, which won the iF Design 2020. There is no universally accepted definition of a brand. If you’re a doctor and you say: “appendectomy”, everyone in the hospital knows what you’re talking about. But if you’re in a boardroom with 25 executives and you say “branding”, chances are each one will have their own definition. Julius says that branding in its current form is dead. It’s time to move away from brand fakes that claim ownership and manipulate people to achieve their objectives. Let’s embrace branding designed to strengthen our collective connections between people, brands, and the environment. Julius joins us to share how to build real brands, come out stronger and be ready for the next big thing. Find Julius Geis on the internet: Website | Instagram | Download TotalBranding | Twitter | Podcast

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