Kristin Kurth - The Difference Between Upstream and Downstream Marketing


Manage episode 293593627 series 1149809
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How Upstream Marketing Can Help Drive Sustainable Growth Kristin Kurth has an accomplished career in both upstream and downstream marketing. Her perspective comes from working across a wide range of industries, including consumer and luxury goods, financial services, automotive, healthcare/biotech, publishing, real estate, hospitality, technology, and for an array of non-profits. Kristin co-founded EquiBrand Consulting, helping clients from startups to Fortune 100 companies strategize, plan and launch integrated brand-building initiatives. She has developed an extensive ecosystem of marketing and brand-building partners who contribute to EquiBrand engagements as needed. Kristin began her career in advertising as a media planner on the Procter & Gamble business. She then worked in account management at BBDO and Ogilvy Chicago on packaged goods businesses, spending the majority of her early career at Ogilvy, where she was a Senior Partner and Worldwide Management Supervisor in charge of the Wilson Sporting Goods business globally. Kristin joins Your Partner In Success™ Radio to share: The difference between upstream and downstream marketingInsight, Identity, and Innovation principles... what are these?Why are brands like Apple, Google, Disney, Amazon, Starbucks, Southwest Air, Nike so successful? Find Kristin on the web: Website | LinkedIn | Facebook | Amazon | Download Chapter 1 of Upstream Marketing here.

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