What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!)

Ecommerce Playbook: Numbers, Struggles & Growth

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In this episode of the podcast, we explore the critical disconnect between finance-driven revenue forecasting and the actual marketing actions that generate revenue. Richard and Taylor jump deep into how finance teams often miss the mark when predicting revenue growth—because they lack control over the marketing levers that drive results.

Join us as we unveil CTC’s Event Effect Model, an approach that empowers marketers to take charge of revenue forecasting. By leveraging historical data, marketing events, and detailed actions, this model allows ecommerce brands to transform their future predictions into actionable plans.

Discover:

• Why traditional financial forecasts often fall short

• How marketing actions like product launches, promotions, and ads directly influence revenue

• The innovative strategies CTC uses to model marketing-driven revenue growth

• How to use marketing events as building blocks for more accurate predictions

If you’re ready to rethink how your ecommerce brand approaches revenue forecasting and take control of your future, this is an episode you don’t want to miss. Hit that subscribe button, drop a like, and let's dive into the future of revenue forecasting!

Show Notes:

• The Ecommerce Playbook mailbag is open — email us at [e-mail] to ask us any questions you might have about the world of ecomm