Why Evergreen Creative Matters Right Now w/Aileen McKenna

Ecommerce Playbook: Numbers, Struggles & Growth

On this episode, CTC’s Director of Creative Strategy & Performance Aileen McKenna joins Taylor & Richard to discuss the urgency of building great evergreen ad creative in September and October, how to systemically brainstorm new ad ideas, and the right place to expend effort and resources when Black Friday comes.

⁠Show Notes:

• If you’re a $10M - $100M ecommerce brand with a Growth Quotient (GQ) of 130 or greater, we’ll cover $25k of ad spend when you become a CTC client. Apply here: https://commonthreadco.com/pages/contact-holiday-ad-spend

• The Ecommerce Playbook mailbag is open — email us at [e-mail] to ask us any questions you might have about the world of ecomm