45. What To Do When You Don't Want To Pick Up The Phone: Overcoming Call Reluctance

Empire Building

In their book “The Psychology of Sales Call Reluctance,” Shannon Goodson and George Dudley explain that call reluctance is the reason why 80% of new salespeople fail in their first year. We’re going to explore what call reluctance is, why people experience it, and the top 10 ways to overcome it.

10 Tips for Overcoming Call Reluctance:

1. Make a lot of calls
2. Know how everything works
3. Ask really good questions
4. Understand what you’re selling
5. Build your bunker
6. Get mentored
7. Have conviction that you are helping people with their challenges
8. Every no is one step closer to a yes
9. Ask yourself “What’s the worst that could happen?”
10. Set up a goal to keep going

Resources:

• Read: "The Psychology of Sales Call Reluctance"

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Vija Williams: @viavija
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan

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