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תוכן מסופק על ידי Josh Abner. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Josh Abner או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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"Faith Family And Basketball" "The Cinderella Strategy" How Butler Created 1.9 Billion In Advertising Value

58:16
 
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סדרה בארכיון ("עדכון לא פעיל" status)

When? This feed was archived on February 19, 2022 21:10 (2y ago). Last successful fetch was on January 06, 2022 21:03 (2y ago)

Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 288510855 series 2900135
תוכן מסופק על ידי Josh Abner. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Josh Abner או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

In 2010, Butler University's men's basketball team made a stunning run to the national championship game, becoming the smallest school to make the final in the modern history of the NCAA tournament. In 2011, they did it again. With back-to-back turns as America's favorite underdog, Butler basketball provided its university back home in Indianapolis with an unprecedented opportunity.

The Cinderella Strategy details how Butler started its move toward the Final Fours as far back in 1989, forged a synergy between a big-time athletic program and a serious academic institution in the process, and then leveraged the Cinderella story for all it was worth. The authors analyze how the university's decision-makers took full advantage of this opportunity, delving into the brilliant marketing of Butler's live mascot program, the authentic branding of "The Butler Way," and the critical move into the Big East. Through these and other tactics, Butler transformed its academic reputation, enrollment, fundraising, and campus infrastructure, all in an era when many other small, private universities have struggled to survive. The resulting story interweaves basketball luminaries like Boston Celtics Coach Brad Stevens, Villanova Coach Jay Wright, and San Antonio Spurs Coach Gregg Popovich with the tireless efforts of so many lesser known but equally talented individuals within the Butler community. The Cinderella Strategy reveals how Butler has shattered the odds time and time again, both on and off the court. In the process, it offers a heartening case study of how a complex organization can find, manage, and multiply success, without having to trade its soul in the process.

"After we faced Butler in the 2010 national championship game, I remember specifically talking to Brad Stevens about how Butler's run would allow so many people to see all the good things about the university, many of which had little to do with basketball. The Cinderella Strategy shows just how busy Butler has been over the past decade, and how the university has taken full advantage of the opportunity it earned in 2010. Butler built a model basketball program and, more importantly, a model institution."—Mike Krzyzewski, Head Men's Basketball Coach, Duke University
Book Graham Honaker (Butler University)
https://www.barnesandnoble.com/w/the-cinderella-strategy-graham-honaker/1138055362
Podcast interviewer
Josh Abner MBA
https://linktr.ee/esbcpodcastnetwork
www.ecosystemsbusinessconcierge

  continue reading

190 פרקים

Artwork
iconשתפו
 

סדרה בארכיון ("עדכון לא פעיל" status)

When? This feed was archived on February 19, 2022 21:10 (2y ago). Last successful fetch was on January 06, 2022 21:03 (2y ago)

Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 288510855 series 2900135
תוכן מסופק על ידי Josh Abner. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Josh Abner או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

In 2010, Butler University's men's basketball team made a stunning run to the national championship game, becoming the smallest school to make the final in the modern history of the NCAA tournament. In 2011, they did it again. With back-to-back turns as America's favorite underdog, Butler basketball provided its university back home in Indianapolis with an unprecedented opportunity.

The Cinderella Strategy details how Butler started its move toward the Final Fours as far back in 1989, forged a synergy between a big-time athletic program and a serious academic institution in the process, and then leveraged the Cinderella story for all it was worth. The authors analyze how the university's decision-makers took full advantage of this opportunity, delving into the brilliant marketing of Butler's live mascot program, the authentic branding of "The Butler Way," and the critical move into the Big East. Through these and other tactics, Butler transformed its academic reputation, enrollment, fundraising, and campus infrastructure, all in an era when many other small, private universities have struggled to survive. The resulting story interweaves basketball luminaries like Boston Celtics Coach Brad Stevens, Villanova Coach Jay Wright, and San Antonio Spurs Coach Gregg Popovich with the tireless efforts of so many lesser known but equally talented individuals within the Butler community. The Cinderella Strategy reveals how Butler has shattered the odds time and time again, both on and off the court. In the process, it offers a heartening case study of how a complex organization can find, manage, and multiply success, without having to trade its soul in the process.

"After we faced Butler in the 2010 national championship game, I remember specifically talking to Brad Stevens about how Butler's run would allow so many people to see all the good things about the university, many of which had little to do with basketball. The Cinderella Strategy shows just how busy Butler has been over the past decade, and how the university has taken full advantage of the opportunity it earned in 2010. Butler built a model basketball program and, more importantly, a model institution."—Mike Krzyzewski, Head Men's Basketball Coach, Duke University
Book Graham Honaker (Butler University)
https://www.barnesandnoble.com/w/the-cinderella-strategy-graham-honaker/1138055362
Podcast interviewer
Josh Abner MBA
https://linktr.ee/esbcpodcastnetwork
www.ecosystemsbusinessconcierge

  continue reading

190 פרקים

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