257. What’s Working for Coworking Spaces Running Google Ads?

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Launch Coworking - high end virtual tour

Reuben Lau is an online marketing strategist who does a lot of SEM and SEO work for coworking businesses. Reuben was first on episode #195 of the podcast on which he shared SEO and SEM tips for coworking spaces. I asked him to come back and talk about what’s working today for coworking spaces running Google Ads.

Some highlights include:

• The new “performance max” feature in Google ads that gives Google Ads some Facebook Ads-type features such as retargeting and “lookalike” audiences.
• Using display ads for top-of-funnel awareness
• Putting social proof on the ad landing page - you will not believe the conversion rate increase this is driving!
• Whether or not it makes sense to put a virtual tour behind an email opt-in
• Meeting room ad conversion rates