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How Storytelling Turns Into Sales With Jordan Scheltgen | FSS09
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תוכן מסופק על ידי Lead Klozer. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Lead Klozer או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Whether you admit it or not, ads are forgettable. Every day we see hundreds of ads while scrolling through Facebook; at the end of the day, how many do you remember? We, as marketers, need to make ads that are not only engaging but also something that resonates with the audience. Think about ads that tell a story; ads that take the audience on a journey; ads that answer the question they have in mind.
In today’s episode, I interview Jordan Scheltgen, founder of Cave Social. Jordan has been in the digital marketing business for a long time, and his experience definitely shows. He has handled everything from startups to Fortune 500 companies to great success. From creating a blog with an old buddy to founding a successful social media agency, he focuses on one thing, the secrets to How Storytelling Turns Into Sales.
http://www.leadklozer.com
Show Notes:
[2:05] The history of how Cave Social came to be.
[4:42] How Jordan determined “Storytelling” was the way to go.
[11:36] The best way to sell storytelling as a strategy to clients.
[18:02] How to create content that tells the brand’s story.
[22:18] How Facebook fits into this strategy, especially in testing.
[28:09] Best practices to avoid mistakes when creating ads.
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