FIR 113: Growing Your Funnels With AI !!!

Financial Investing Radio

Is AI relevant to my marketing funnels? If so, how do I apply AI to my funnels? Can I move my customer away from pain toward pleasure using AI?

Hey, thank you for joining another episode of click AI radio. All right. So I was looking at Russell Brunson his book called Traffic Secrets. I don't know if you've looked at that. It's got this he's got this great these great insights on how to drive traffic to your business interior to your sites and such.

Alright, I wanted to call out something in there. So he's got this activity, it's on page 19. If you have the book, open it up to page 19. If not get the book. He gives it away for free. So Alright, so page 19. He's got this, this little activity on there. I'm just flipping through it right here as we go. All right. And and what he's focusing on here is moving customers away from pain and towards pleasure. And he's got this, I'm gonna read something. I'm gonna quote him right here.

He says, He says that the next step to entering the conversation inside your customer's mind is to understand which direction they're moving, right and quote, so in essence, he goes on to say, hey, they're moving away from pain towards pleasure. So he's got this framework, he draws this line. And it's he's got this little person moving away from pain, towards pleasure. And he makes the point that as humans, we're either walking away or running away from pain, or we're moving towards pleasure. And it's that way for our customers. And it's important for us to get into the heads of our customers so that we know which direction they're moving. Well, when I was a kid, my family spent many summer vacations at Lake Powell. It's this lake at the southern Utah, Northern Arizona area. Anyway, we did a lot of activities like you'd imagine right swimming, waterskiing, cliff diving, so forth.

For the most part, we were moving towards pleasure, right, I'd like people to use Russell's framework. But one time, though, there is this massive storm that hit the lake. And we my parents had this really small ski boat is like an 18 footer. We were about an hour away from our camp on the lake. So we were kind of a ways away. And so the big storm comes in, it's not like you can get out and get on a road because the big cliffs there, there's just no way out. So you're sort of stuck down inside these big, high Cliff areas. And the waves got really massive, so big that they're coming over the front of the boat. So it started to get a little scary for us, right. So for about an hour of watch, my dad tried to navigate through these massive waves trying to get us back to our little Cove and get to some safety. So I would say in that case, we were moving away from pain. Now the interesting thing here is that in both scenarios, it's the same boat. It's the same Lake, it's the same location. Sometimes we route we were moving, of course towards pleasure. And other times we're moving away from pain, right?

So sometimes in business, we are moving toward pleasure, or we're moving away from pain. It's the same quote unquote boat, metaphorically, right with our businesses. What changes as we know around us is the context, right? So like, like in this lake Powell experience. When the weather was great, we were focused on moving toward pleasure, right? We wanted more skiing, more snorkeling, more eating food, and so on. But when the weather course turned bad on around us, then of course, our focus shifted to moving away from pain. Now, what I'd like you to do is draw two lines. All right, take take out a piece of paper, draw two lines, like the ones on page 19, and Russell's Traffic Secrets book. So you're gonna have two lines. And the first one is going to represent the spectrum of moving away from pain towards pleasure for our customers, right?

So that first line represents our customers, we want to move them away from their pain towards their pleasure. And as you know, this is generally where we start our focus as business owners And it's the right thing to do, right, we want to serve our customers. And so we want to help them move away from their pain and towards pleasure. And then if you look at the second line, draw that. Alright, that's going to represent the spectrum of moving away from pain, towards pleasure for ourselves, meaning the business owners. Now, there are things in our business that are painful, of course, and we seek to course move away from those, and certainly there are business pleasures that we move toward as well. Well, my experience has been that the more closely we assert, we understand our customers and we seek to serve them, the closer these two lines come together, right. And in fact, at times, they may, they may even lay on top of each other. So I'll give an example.

The more we see business impact on our customers, in other words, the services and products that we're providing, if we see that that's impacting our customers, in other words, if we see that it's reducing their pain, and increasing their pleasure, in general, that translates into a greater reduction of pain and a greater increase of pleasure in our own businesses, right. So these lines can in fact, get very close to each other. So the question is, what does this have to do with funnels and AI? Well, the answer is everything right funnels track the footprints of customer behavior, right, as we're looking to bring them into our products and services. Ai analyzes those footprints, meaning the customer behavior.

Now, one of our pain points as a business owner, is to misuse and Miss apply our resources in the customer acquisition process. This manifests itself in lost sales or sales reductions, you know, when we perform in a not so good manner, this creates a pain situation, right. And of course, as business owner, we want to move away from that AI analyzes customer behavior in our funnels, right. And in doing that it uncovers the pain points, that ultimately means that you may not be serving your customers most optimally. Now, this is great insight for business owner to have this clarity, and to be able to pivot or adjust. You could look at what's happening with that funnel and the results of it and to discover, oh, things don't go well.

In these situations. We want to move away from that because that creates pain for us as business owners. And in a similar manner. Ai analysis of customer behavior and funnels uncovers pleasure points that ultimately mean that you are serving your customer very well. And in this case, ai provides guidance on which of those activities you should do more of now by applying AI to our funnels, it means we can emphasize the productive behaviors, and de emphasize the unproductive behaviors. And by doing this as a business owner, you're able to more effectively deliver more of your products and services. In other words, helping your customers to move away from their pain and move towards their pleasure.

So in this manner, your direction moving from pain to pleasure is directly connected to your customers movement away from pain towards pleasure. So these lines do get very close. Applying AI on your funnels unlocks the doors to continuous insight to help your customers on their journey which is course what we're all about as small to medium business owners. Now eating frybread late at night, while watching the moon rise over the cliffs at Lake Powell. That was always a treat. And I would call that moving towards pleasure. And I actually think we could all use a bit more of that. Alright everybody. Thanks again for joining. Until next time, move your business and your customers away from pain towards pleasure by applying AI to your funnels.

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