Indyfin with Akshay Singh | E244

Fintech Impact

Jason Pereira talks to Akshay Singh, Founder & CEO of Indyfin; the investor experience platform that has redefined the way consumers find, research, review, & interact with financial advisors.

Episode Highlights

• 1.08: Indyfin is about simplistically setting independence like yelp meets mash.com, but for wealth management, if you think about Indyfin, the most important thing is helping financial advisors and the potential clients establish trust with each other, no platform online or marketplace online digitally is able to do that, says Akshay.
• 5.45: Google has figured out that user data or user feedback, what these clients are saying is super important. So, Google is able to identify a lot of these keywords that people are putting in their searches and match that up with the profile of these advisors.
• 12.23: There is other data-driven information along the lines of how much assets did visor manage, how many households and then there are in depth ratings around various skills that divisor has state planning, financial planning, managing investments, taxes, retirement, followed by in depth reviews from all of the published reviews that this advisor has, says Akshay.
• 17.36: Indyfin also offers affiliate partnerships where Akshay and his team are getting some consumers from and again, they go through the matchmaking experience, and they connect the consumer to the advisors.
• 19.33: Advisors are kind of finding this data to be super helpful. The next stage that we find that kind of once advisors go live with their profile, they obviously have a public profile and that is very exciting, but then when they start to find it. They starting to rank for certain words and that's super exciting.
• 26.02: Akshay's vision is in the future; financial advisors would actually be doing zero marketing and that's something that we really believe in and we are just helping the industry transition to that place.

3 Key Points

1. Indyfin is giving financial advisors a platform that they can count on to help them collect feedback from their existing clients in a highly structured manner.
2. Through Indyfin how the advisor's benefit is that any prospective client who is going to show up on devices calendar for a meeting to make sure that they are qualified and in the process of their sharing information withIndyfin, which may be helpful for the advisor to show up for the meeting, Indyfin will select that information. It's purely administrative and Indyfin basically gets all that information, explains Akshay.
3. The most powerful form of business are referrals and those are getting harder and harder, and they are also not very structured. Second most powerful thing is validation and referrals, validation.

Tweetable Quotes

• "I have been solving the same problem from the beginning, which is how do we help consumers better manage their finances." - Akshay
• "I know we will get to the testimonials; we will get to the growth. But getting the fundamentals right is so important and hear what's driving everything is client feedback." - Akshay
• "My job is advisor would be so much even more fun that's you've got to identify who those net promoters are and be able to ask them for the referral." - Akshay

Resources Mentioned

• Facebook – Jason Pereira's Facebook
• LinkedIn – Jason Pereira's LinkedIn
• Woodgate.com – Sponsor

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