PitchIt Podcast 79: Danielle Pensack, Co-Founder & CEO, Rightfoot

Fintech Nexus

On today’s episode, I’m joined by Dani Pensack, Co-Founder & CEO of Rightfoot.

Rightfoot enables developers to add debt repayment to any application.

Founding stories are always unique, but Dani and Rightfoot are thus far the most interesting to date. They moved into a retirement home to test out their initial idea. Yup, a retirement home, and only one out of 150 said yes.

The idea was that high school kids could make good money by helping retirees with technical tasks like coding; the money would then go into a 529 education account.

While the initial idea didn’t pan out, it helped them to figure out their current business and gave them a life experience like no other. Dani is one of the most resourceful founders I’ve met thus far; just wait until you hear the vacation van story.

Dani and I also discussed the core problems associated with debt repayment, how debt impacts households, her time in Southeast Asia, raising capital, and much more.

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Without further ado, Dani Pensack, Co-Founder & CEO of Rightfoot. I hope you enjoy the show.

Episode highlights include

• Dani’s journey to Rightfoot
• Rightfoot’s founding story
• Dani’s time at IBM in SE Asia
• How Rightfoot’s API works
• Embedded finance
• Financial Inclusion
• The barriers women-led startups face raising capital
• Tips on raising capital
• Recommended reading - The Messenger by Markus Zusak
• And much more…

Connect with Danielle on LinkedIn
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Until next time.