63. John Burns, CEO of TB12

Fitt Insider

Today I’m joined by John Burns, CEO of TB12.

TB12 is a health and wellness company founded by Tom Brady and his personal trainer Alex Guerrero.

In this episode, we talk about the company’s mission to help people perform better and live pain-free.

Building a business that encompasses physical locations, digital content, nutritional supplements, fitness equipment, and more.

And John talks about the company’s plans to develop an education and certification program for TB12 coaches.

More from John

John Burns is the CEO of TB12, the health and wellness company founded by 6-time Super

Bowl Champion Tom Brady and co-Founder Alex Guerrero. John is responsible for leading all

aspects of the company’s operations and growth strategy. He has enjoyed a successful career in executive leadership and venture capital. With a strong passion for entrepreneurship and brand building, he has served as Founder, Chairman, and/or CEO of multiple consumer companies. John has a particular interest in health, wellness, sports, and fitness. He serves, or has served, on the Boards of TB12, Spartan Race, Grillos Pickles, Yasso, and EverybodyFights. John received his undergraduate degree from Boston College and his M.B.A. from Babson College.

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