S2 Ep408: April 7, 2025 | Entrepreneurs and Solopreneurs | Build a Better Business | BBB Your Website

Freestyle Living Today with Kathy Binner |Your Passive Income Mentor | Health and Wealth Educator

REPLAY | Entrepreneurs and Solopreneurs | Build a Better Business | BBB Your Website — Make Your Customer the Hero

In this impactful Build a Better Business session inside the Kathy Binner International Academy, we focused on one of your most essential business assets — your website — and how to transform it into a client-converting machine.
The key takeaway?
Your website isn’t about you — it’s about your customer.
When you position your customer as the hero of the story and yourself as the trusted guide, you create a powerful connection that inspires action.
We explored how to BBB Your Website by making it:
✅ Clear – so visitors immediately know what you offer and how it helps them
✅ Compelling – so they feel seen, understood, and motivated to take the next step
✅ Conversion-Ready – with simple design, strategic calls-to-action, and strong trust-builders
We broke down the must-haves:
📌 A homepage that speaks to your customer’s pain points and goals
📌 An “About” page that positions you as the guide with the roadmap to their success
📌 Seamless navigation, engaging lead magnets, and real-life testimonials
This session was full of live examples, free tools, and practical steps — all designed to help you create a website that works while you sleep and leads your ideal clients straight to your door.
Watch the replay now and start building a better business, one page at a time.
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What we’re about

Join the Conversation:
https://us06web.zoom.us/webinar/register/WN_vDbt-JDsQCKIuNVvb1828g

Connect with our FREE Replays, Courses, and Masterminds:
[Entrepreneurs & Solopreneurs | KATHY BINNER INTERNATIONAL ACADEMY (teachable.com)](https://kathybinnerinternationalacademy.teachable.com/p/entrepreneurs-and-solopreneurs)

How to Build a Better Business:

• VPS - Value Proposition Statement
• Storytelling is Marketing
• Serving is Selling
• Website Platform & Design
• Creating a FREE First Base Offer
• Creating a Mid-Level Second-Base Offer
• Creating a Third-Base Core Offer
• Creating a 'Go Celebrate' Home Run Offer
• Social Media Made Easy
• Start a Blog
• Start a Podcast
• Overcome Your Fear of Public Speaking

Don't miss out on this enriching series of Zoom calls, where we'll cover a wide range of topics week by week. It's a fantastic opportunity to learn, share, and connect with others who are equally enthusiastic about these subjects. Join us and look forward to a dynamic and informative journey!
Connect with Kathy: https://linktr.ee/KathyBinner
Connect with Cheri: https://www.cheridotterer.com
REFERENCES:
www.kathybinner.com
www.cheridotterer.com
www.moneymaxaccount.com/mbcoaching
linda-thomas.com
topcreative.ca