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2. Championing Kindness with Mac Anderson
Manage episode 307798199 series 2987331
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Mac Anderson has seen outstanding success in his varied career. Though he’s most known for his transformational work in the motivational products field, he started off as the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of Sales and Marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads. After selling McCord Travel, he decided to take the leap and turn his passion for motivational quotes into a new venture: Successories, Inc.
As Mac says on today’s episode, Successories was a $50 million company before their nearest competitors even reached $1 million. The company evolved from a little quote book to custom brass plaques, and eventually landed on the breakthrough idea of combining beautiful photos with words to reinforce corporate values and personal goals. After a short break to take care of his health and try his hand at retirement, he felt that entrepreneurial itch again and took a motivational speaking opportunity with Premiere Speakers.
After a few years, he had another lightbulb moment and created Simple Truths. He stuck with what he knew best: corporate values in a bite-sized format. But this time, he was publishing books and creating YouTube videos to go along with the texts. Within a month of posting the first video, the Simple Truths channel was getting 200,000 views a day–and this was before viral videos and online influencers existed! Since then, the company has published over 150 books and continues to dominate in the inspirational and motivational content space.
Over the course of his career, Mac has authored or co-authored twenty-two books that have sold over three million copies. His latest project is Inspire Kindness, which is a movement committed to spreading kindness. Inspire Kindness donates 10% of their net profits to Kindness for Kids Foundation, a public charity that executes kindness campaigns in elementary schools so students are less likely to bully in middle school and beyond. Listen to today’s episode to learn more about Mac’s incredible story and how you can get involved with Inspire Kindness!
Listen to the episode on Apple Podcasts, Spotify, TuneIn, Simplecast, or on your favorite podcast platform.
Topics Covered:
- How Mac loved quotes from a young age and came up with the idea for Successories
- The evolution of creating successful businesses including Successories, Simple Truths, and Inspire Kindness
- The psychological business strategy of keeping things short, simple, and memorable
- Companies that have built their culture around kindness and fun
- Simple acts of kindness that Mac sees in some of the greatest leaders
About our guest:
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