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תוכן מסופק על ידי Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75

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Manage episode 473385215 series 3523176
תוכן מסופק על ידי Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75

What makes a great podcast guest? And if we could interview ANY marketing legend, who would it be? Join us, Erica and Alex, as we discuss our fantasy marketing guests including Steve Jobs, Walt Disney, David Ogilvy and the genius behind Coca-Cola's Christmas campaign.
Plus, we are looking for new podcast guests with diverse perspectives on marketing debates, MarTech innovations and campaign case studies. Could it be you?


Chapters

00:50 - What it's like being a first-time podcast guest

03:46 - What makes podcast guests feel comfortable

07:18 - Fantasy marketing podcast guests (dead or alive)

13:57 - David Ogilvy and traditional marketing foundations

15:53 - What guests we'd like on future episodes

16:42 - Our wish for marketing debate episodes

19:11 - Seeking MarTech innovators

Episode Highlights

  • The First-Time Podcast Guest Experience: Alex shares his experience as a first-time podcast guest, including the initial fear and pride of being invited
  • Creating Comfort for Guests: Discussion about what helps podcast guests feel comfortable - from knowing the format to researching the show
  • Fantasy Marketing Guests: Our dream interview lineup includes:
    • Steve Jobs: For his innovative approach to marketing and willingness to break established rules
    • Walt Disney: For his genius storytelling and ability to repurpose content while creating magical brand experiences
    • The Mind Behind Coca-Cola's Christmas Campaign: For creating one of the most iconic brand-holiday associations ever
    • David Ogilvy: For establishing the foundation of modern marketing principles and customer psychology
  • Future Guest Wishlist: We're actively seeking:
    • Marketers with opposing viewpoints for debate episodes (Brand vs. Direct Marketing, AI advocates vs. skeptics)
    • MarTech innovators with new tools and technologies
    • Marketers willing to share their current campaign strategies and learnings
    • Experts across marketing disciplines we haven't yet covered

Subscribe to the Giraffes Don't Eat Steak Podcast on Apple Podcasts, Spotify, or your favorite podcast platform. If you enjoyed this episode, please leave a review!
For marketing support, reach out to The Marketing Detective Agency at www.themarketingdetectiveagency.com.
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

  continue reading

79 פרקים

Artwork
iconשתפו
 
Manage episode 473385215 series 3523176
תוכן מסופק על ידי Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Fantasy Podcast Guests & Finding New Marketing Voices - Ep.75

What makes a great podcast guest? And if we could interview ANY marketing legend, who would it be? Join us, Erica and Alex, as we discuss our fantasy marketing guests including Steve Jobs, Walt Disney, David Ogilvy and the genius behind Coca-Cola's Christmas campaign.
Plus, we are looking for new podcast guests with diverse perspectives on marketing debates, MarTech innovations and campaign case studies. Could it be you?


Chapters

00:50 - What it's like being a first-time podcast guest

03:46 - What makes podcast guests feel comfortable

07:18 - Fantasy marketing podcast guests (dead or alive)

13:57 - David Ogilvy and traditional marketing foundations

15:53 - What guests we'd like on future episodes

16:42 - Our wish for marketing debate episodes

19:11 - Seeking MarTech innovators

Episode Highlights

  • The First-Time Podcast Guest Experience: Alex shares his experience as a first-time podcast guest, including the initial fear and pride of being invited
  • Creating Comfort for Guests: Discussion about what helps podcast guests feel comfortable - from knowing the format to researching the show
  • Fantasy Marketing Guests: Our dream interview lineup includes:
    • Steve Jobs: For his innovative approach to marketing and willingness to break established rules
    • Walt Disney: For his genius storytelling and ability to repurpose content while creating magical brand experiences
    • The Mind Behind Coca-Cola's Christmas Campaign: For creating one of the most iconic brand-holiday associations ever
    • David Ogilvy: For establishing the foundation of modern marketing principles and customer psychology
  • Future Guest Wishlist: We're actively seeking:
    • Marketers with opposing viewpoints for debate episodes (Brand vs. Direct Marketing, AI advocates vs. skeptics)
    • MarTech innovators with new tools and technologies
    • Marketers willing to share their current campaign strategies and learnings
    • Experts across marketing disciplines we haven't yet covered

Subscribe to the Giraffes Don't Eat Steak Podcast on Apple Podcasts, Spotify, or your favorite podcast platform. If you enjoyed this episode, please leave a review!
For marketing support, reach out to The Marketing Detective Agency at www.themarketingdetectiveagency.com.
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

  continue reading

79 פרקים

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