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SL-026 Changing The Narrative
Manage episode 280761074 series 2300559
COVID-19 has changed a lot in our lives, including when and how we choose to consume alcohol. But there continue to be misconceptions about our beer-buying habits this year—and the beer styles that we’ve been gravitating to.
Low-alcohol beer has been a hot topic recently, but does the narrative around those products—one of crescendoing interest and growth—translate to reality? Over the last couple years on Good Beer Hunting, we’ve explored how sales have changed for higher-ABV beers, too, and in this episode we’re going to dig a bit deeper into how the mixed fortunes of these market segments are playing out during the pandemic.
722 פרקים
Manage episode 280761074 series 2300559
COVID-19 has changed a lot in our lives, including when and how we choose to consume alcohol. But there continue to be misconceptions about our beer-buying habits this year—and the beer styles that we’ve been gravitating to.
Low-alcohol beer has been a hot topic recently, but does the narrative around those products—one of crescendoing interest and growth—translate to reality? Over the last couple years on Good Beer Hunting, we’ve explored how sales have changed for higher-ABV beers, too, and in this episode we’re going to dig a bit deeper into how the mixed fortunes of these market segments are playing out during the pandemic.
722 פרקים
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