ABM Talks: 5 Things You’ll Need For Your First ABM Campaign

Growth Colony: Australia's B2B Growth Podcast

ABM Talks are open AMA style sessions for ABM experts, practitioners and the curious to discuss the world of Account-Based Marketing & ABX.

​In this session, we’ll be discussing what you’ll need to prepare before running your first ABM campaign.

​We'll be covering:

• ​Who you’ll need on board from the company
• ​Finding your sales partner
• ​Clearly outlining your ICP & the accounts your targeting
• ​Defining your success metrics
• ​What essential tools you’ll need

If you want to participate in one of these sessions make sure to join the community slack channel at https://growthcolony.org/slack