Manage episode 291935599 series 2814726
The Most Vital Factor in Your Content & Social Media Strategy
Content is at the heart of social media. “Content is king,” they say, and it takes many forms: text, images, photos, videos, and emojis. But it’s not the individual components that give content a royal stance, it’s the story it tells and the emotions it generates in its audience.
That’s why you need a content strategy to define your brand’s storyline and ensure you fully reap the benefits of social media.
When building your social content strategy, remember that engagement is an integral part of how social media platforms work: The more your content resonates with your audience, the further it will be distributed on the social platform to be seen by more people — and if you’re lucky, it might even go viral.
There’s never a guarantee your content will go viral, but a structured approach to building your strategy will increase your chances.
To make your strategy successful, you should tell a story with your social media content, be ambitious, use automation as your invisible friend and creativity as your magic wand. And above all, maintain your rhythm and consistency throughout the entire process.