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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
GE Ep 270 [2020] - How Drips.com Hit Top 20 Fastest Growing Tech Company w/ Partnership Marketing w/ A.C Evans
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Ac Evans is a pioneer in conversational marketing and the CEO and Co-Founder of Drips.com. Drips is the first conversational texting company of it's kind. They founded a new category and are leading the way for some of the world's biggest brands in the world to use automated humanized conversations at scale.
During this interview we discuss:
1:59 - AC shares what exactly is Drips.com and how how they humanized the automated conversations.
4:03 - The experience of their clients and how they leveraged this to enhance their target market.
7:19 - He shares their growth numbers and stats.
9:25 - Are they planning on raising capital?
10:16 - How they managed grow rapidly even while bootstrapping finances.
13:16 - AC shared exactly how they leverage partnership marketing to see huge growth.
17:01 - What's the difference between channel marketing and partnership marketing
20:24 - How focusing on companies that you have the most symbiotic relationship can bring about huge success to both you and your partner company
23:26 - AC shares his favorite growth tool/software.
25:49 - He recommended one of his favorite book to us.
Plus a whole lot more!
Ac's Websites:
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