GE Ep 307 [2021] - How to Leverage Automation to Save Time and Money While Increasing Sales w/ Dan Mcgaw

Growth Experts with Dennis Brown

Dan McGaw is an award-winning entrepreneur and speaker, as well as the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. As one of the original growth hackers, Dan is here to give insights into how to leverage automation to save time and money, as well as grow your topline revenue.

Tune in to learn the benefits of leveraging text messaging and other digital channels as marketing tools in your business, in addition to the many tools Dan recommends for integrating automation into your business processes.

During this interview, we discuss:

2:16 – The inspiration behind Dan’s book, Build Cool Shit

3:07 – About McGaw.io

4:05 – The growth Dan and the firm has seen from 2019-2020 + The growth they’re projecting for the future

5:40 – The importance and potential benefits of automation in business

6:48 – How Dan has used automation to grow his business

9:35 – Automation as a tool for businesses with tight budgets

10:26 – Saving time + Customer acquisition: Lead scoring

12:31 – Great tools to score leads: The benefits of Autopilot

14:55 – What’s relevant and compelling today about automation based on the recent shifts in marketing?

16:24 – Examples of text-based automation (SMS) that aren’t spammy

22:49 – How to fill your marketing funnel with text message users + Giving leads credit vs. coupons

25:33 – Dan’s biggest piece of advice on making automation personalized and engaging

26:56 – Dan’s favorite business growth tools

27:44 – His most recommended book

28:23 – How to connect with Dan

Plus, a whole lot more!

Resources:

Get a FREE copy of Build Cool Shit by Dan McGaw

Zapier

Autopilot

Trello

ConvertFlow

Lob

The Hard Thing About Hard Things by Ben Horowitz

Stillness is the Key by Ryan Holiday

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Connect with Dennis Brown

AskDennisBrown.com

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