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84. Marketers vs. Technology: Drive the Tech, Don’t Let the Tech Drive You
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Manage episode 315081178 series 3211212
In this episode of Growth Marketers Podcast, we dive into the idea of marketing technology - the topic that generates a lot of buzz and confusion around it.
Marketers and entrepreneurs often leverage it as a crutch. They either try to conform their marketing strategies to their technology or become so enamored with the latest tech stack that they sacrifice their results for it.
However, by investing heavily into a tool or technology without really looking into the right marketing strategy for your company, you're causing your business a lot of trouble.
The point we want to get across in today's podcast is that marketing technology is not a strategy, it’s a tool. You need a strategy in place so you can make the most of this tool.
What are some common misconceptions about mark tech? How can marketing and business leaders be more informed about their tech stack? And what role does it play in overall marketing strategy?
Tune in!
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
119 פרקים
סדרה בארכיון ("עדכון לא פעיל" status)
When? This feed was archived on August 16, 2024 11:50 (). Last successful fetch was on April 09, 2024 15:35 ()
Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 315081178 series 3211212
In this episode of Growth Marketers Podcast, we dive into the idea of marketing technology - the topic that generates a lot of buzz and confusion around it.
Marketers and entrepreneurs often leverage it as a crutch. They either try to conform their marketing strategies to their technology or become so enamored with the latest tech stack that they sacrifice their results for it.
However, by investing heavily into a tool or technology without really looking into the right marketing strategy for your company, you're causing your business a lot of trouble.
The point we want to get across in today's podcast is that marketing technology is not a strategy, it’s a tool. You need a strategy in place so you can make the most of this tool.
What are some common misconceptions about mark tech? How can marketing and business leaders be more informed about their tech stack? And what role does it play in overall marketing strategy?
Tune in!
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
119 פרקים
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