What B2B Marketers Can Learn from the Fitness Industry with Sammi Norman

GTM After Hours

In this engaging conversation, Mark Bliss and Sammi Norman explore the importance of authenticity in branding and marketing. Sammi shares her journey from being a fitness coach to a marketing strategist, emphasizing the need for personal connection and trust in marketing efforts. They discuss the evolving definition of professionalism, the significance of influencer marketing, and the role of video content in building engagement. Sammi also recounts a cautionary tale about a videographer now known as "F'ing Tony," that highlights the challenges of working with contractors. The conversation concludes with insights on overcoming imposter syndrome and the importance of pushing oneself in the pursuit of success.

Takeaways

• Authenticity is key in personal and professional branding.
• Taking action towards your goals is crucial for growth.
• Building trust requires showing your true self.
• Influencer marketing is about connection, not just promotion.
• Video content should feel relatable and authentic.
• Continuous learning and adaptation are essential in marketing.
• Imposter syndrome is common, but it shouldn't hold you back.
• Checking in with contractors can prevent miscommunication.
• Personal connections drive customer loyalty and engagement.
• Embrace your uniqueness to stand out in the market.

Sound Bites
"Be unapologetically you."
"Go harder, push yourself."
"You have to just go for it and not think of how am I gonna look."
"You have to make the move even if it's the tiniest step forward."
"You have to carve out an innovation fund."
"You have to try those new things and they're scared of."
"You have to be really focused on who your ideal customer is."
"People want that kind of connection, that humanity."
"It's okay to acknowledge the fact that you're putting a plug."
"Fucking Tony."
"If I'm gonna do something, I'm gonna be really fucking good at it."

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פרקים

1. What B2B Marketers Can Learn from the Fitness Industry with Sammi Norman (00:00:00)

2. The Evolution of Social Media in Fitness (00:05:36)

3. Understanding the Law of Reciprocity (00:12:16)

4. 'Fucking Tony' (00:20:16)

5. Transitioning from Coaching to Marketing (00:32:16)

6. Embracing Authenticity in Branding (00:41:05)

7. The Impact of Personal Appearance on Perception (00:47:03)

8. The Importance of Showing Your 'Weird' (00:49:51)