175 – Beyond the Customer Journey

Healthcare Rap

Christophe Jauquet, author of Healthusiasm, is in the house to share some provocative thinking about how the health, wellness, and consumer sectors are increasingly overlapping. He’ll share a health design thinking framework that helps us understand why meeting a need isn’t enough to design products and service lines that are successful. We have to consider expectations and life aspirations as well. All that, plus the Flava of the week about creating products, service lines, and experiences that are consumer-first.

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

Next steps:

• Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
• Check out some of our favorite related podcasts:
• DGTL Voices with Ed Marx
• Healthcare 360 with Scott Burgess
• Healthcare IT Today with John Lynn and Colin Hung

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