184 – Why Health Innovators Fail & How To Solve It

33:30
 
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Manage episode 304983154 series 2158648
על ידי Jared Johnson and Zain Ismail התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.

Dr. Roxie Mooney is in the house to share some provocative thinking about how to keep healthcare consumers in focus while bringing innovations to market. The #1 reason innovators fail is because there’s no market need for their solution, so just because you think a problem is worth solving doesn’t mean it is. Roxie dives deep into co-creation, the need for early adoption, and marketing and branding’s role in the process. All that, plus the Flava of the Week about how trying to change healthcare is hard. The scale of the task can make us feel discouraged at times, so is it worth it?

Shout-out to the Shift.Health Content Network for spreading the awesome, yo!

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