21. Optimizing Social Media for Raising Capital with Suman Chakraborty

How to Raise Capital 101 Show for Real Estate Investors

Making claims about things on social media for which you are not authorized and allowed to do so will only put you into conflict rather than attract investors.

If you think soliciting investment funds and capital on social media is a good idea, think again before you find yourself in hot water.

Following social media rules and regulations will help you start a conversation and build rapport for a possible conversion.

And also, take a look at your LinkedIn profile or any social media platform you're on; they might need updating.

Suman Chakraborty is a senior consultant with a top Canadian management consulting firm. He is a real estate investor and inner circle member of several

prestigious real estate communities. He has been using LinkedIn since 2016

and he coaches real estate investors & professionals on how to leverage

LinkedIn for building a personal brand, networking, generating leads, and raising

capital.

In this episode, Suman shares the right and wrong ways to post and do anything on social media to find investors and raise capital. In connection with that, he shows how you can optimize your LinkedIn profile to tap into the market you want to serve and become top of mind in your target niche's consciousness.

Checkout: Raising Capital Without Rejection Full-Day Workshop (Online): https://investorattractionworkshop.com/

What you will learn from this episode for 19 minutes:

• Learn about social media rules, regulations, and best practices to find deals and investors, and raise funds.
• Find out the best thing you can do on social media to attract investors rather than push them away.
• Learn how to optimize your LinkedIn profile and make it client or investor-targeted.

Resources:

• LinkedIn: https://www.linkedin.com/in/sumanchakraborty1985

Topics Covered:

01:18 - How he took action in real estate investing

02:05- Leveraging LinkedIn in finding deals, investors, and capital

04:08 - Knowing the set rules and regulations when using social media to find capital and funds

06:07 - Share value, not make claims on social media

07:04 - How to start a conversation to build rapport that converts into joint ventures and partnerships

09:37 - Optimizing your LinkedIn profile [creating your banner, headline, and content strategy, frequency of posting]

16:33 - Videos getting the most engagement

18:33 - How content strategy processes remain the same across all social media platforms

Key Takeaways:

"For the investors and real estate people, I would suggest, give value, and whatever claims you make [on social media], you should be eligible and authorized to do that. And add value to people, that is the most important thing." - Suman Chakraborty

"Don't make claims where you are not authorized; instead, share value of your transformation stories." - Suman Chakraborty

"Engage with the right people. What has worked in my favor is many people who were more advanced than me I was always focused on adding value to them. And that has, in turn, brushed up on my rapport." - Suman Chakraborty

" When I work with people, first is the LinkedIn optimized profile. If you have an optimized profile, it catches the attention; it helps LinkedIn understand who you are as a person, and you go much higher in the algorithm ranking. And you are targeted to the right audience." - Suman Chakraborty

Connect with Suman Chakraborty:

• LinkedIn: https://www.linkedin.com/in/sumanchakraborty1985
• Facebook: https://www.facebook.com/sumanchakraborty1985
• Instagram: https://www.instagram.com/sumanchakraborty812/

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