15: Communities Build Valuable Product Assets and Create Support for PMs

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Mark Tan (Wyze) to talk about growing a community. It takes great leadership to grow a community but it would require creating a safe space for the members to continuously participate and engage in these communities. And people supporting each other in any way is the breeding ground for valuable product assets.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro
• 04:39 Creating a community for Product Managers and growing its members
• 09:55 Pm needs to be clear on the the value proposition that the product offers
• 12:33 Online communities require extra step make sure people pay attention
• 14:13 The leaders and feeders in all communities
• 16:02 Exploitation of the community and taking away the cycle you’re trying to create
• 18:59 Let the community members interact and have a conversation
• 22:26 Allow the customers to participate in the ideation process
• 28:10 Strategic ways to grow a community from zero to a hundred
• 33:27 The ethical issues of creator compensation
• 36:18 Creating a safe space for people who can participate in the community
• 40:55 Soumeya’d book recommendations for founders to learn product mindset
• 47:45 Remove biases when you’re running communities
• 49:43 Give more than you take and then community will take care of itself