# 19 - Why Being The Best Isn’t Enough: Finding Your USP

Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo

What is it that makes your healthcare organization stand out in a crowded digital atmosphere? Defining your unique selling proposition (USP) is the first step in determining what makes you different and why patients should choose to visit your practice. If you can't identify your USP, you'll have a hard time convincing patients to visit your practice instead of your competitors.

In this episode of Ignite, CEO, Alex Membrillo and SVP of Healthcare Marketing, Lauren Leone, discuss specific tactics healthcare marketers can use to define their USP and how it impacts their digital marketing strategy.

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